“Guitar Hero was able to succeed for five years. What they did was launch a new instalment (sic) every year… We have launched a few games now and what we see is consumers want more and more songs,” he said, pointing to the potential of DLC success. There’s a good chance this dance segment can be strong for four or five years like Guitar Hero.” – Ubisoft CEO Yves Guillemot
Oh boy. It sounds like Yves thinks like Activision, and that franchises (or the music genre) is just a fad that has only so much life to it, so better ride it for all it’s worth. The first Just Dance only came out in 2009, and there are already 4 games in the series (JD1, JD2, JD Kids, Dance on Broadway), with a fifth (JD3) due this year.
This will not end well. Ubisoft will make money, just as Activision made money from Guitar Hero, but gamers will lose in the long run.